Google Reviews Update November 2023 Coming (And A Major Change)


Google announced an incoming Reviews Update and the beginning of a new phase for the Reviews System that may be good for SEOs

Google published a brand new Q&A about core updates and one of the most important facts shared is that a reviews update is on the way that will mark the end of an era and the beginning of a new phase for review updates.

Google Reviews Update System

There isn’t a lot of information about Google’s review system.

But the fact that they call it a Reviews System likely means that it’s probably a machine learning model with a classifier process in the same way that the Helpful Content System works.

However, this is what the Reviews System documentation says it does

“The reviews system is designed to evaluate articles, blog posts, pages or similar first-party standalone content written with the purpose of providing a recommendation, giving an opinion, or providing analysis.It does not evaluate third-party reviews, such as those posted by users in the reviews section of a product or services page.”


Additional facts that we know about the Reviews System is that if site content is primarily reviews then the system will evaluate all the content. But if the reviews are not a primary component of a website then the evaluation will be on a page level and not site-wide.

Review System Update Coming

Nestled within Google’s new search update question and answer documentation is the announcement that there is a reviews update coming within a week.

This means Novemember is going to be a two-fisted wave of updates, hitting websites from the direction of the November Core Algorithm Update rolling out right now followed by a Reviews Update.

More News For Review Sites

One more development is that after next weeks Reviews System update rolls out Google will transition to regular releases of updates and improvements to the system.

What Does New Reviews System Mean?

While some may say that this is a bad thing, this actually may be a good thing.

Google’s Reviews System has in the past been a catastrophic for websites affected by the updates.
The reason the updates were hard is because the rankings remain in a devastated holding pattern until the next time the system is updated.

That  meant that even if a publisher fixed the problems that led to lower rankings, the benefits of those changes would have to wait for the next time the Reviews System was updated.

Nobody was spared.

 first, the Penguin Update would roll out once or twice a year, which meant that publishers had to suffer collapsed search traffic for months on end.
Similar to what happened with the Reviews System updates, publishers affected by the Penguin algorithm update had to wait a long time for relief.

At a certain point, Google updated the Penguin algorithm and announced that from that point on the Penguin system would become a rolling update.A rolling update meant that ranking changes happened in real-time.

This change to the Reviews System update therefore can be interpreted as good news for SEOs and publishers.

Because the new system is changing on a regular basis this change might actually be good news because it may lead to faster recoveries.

This is something that needs clarification.

Read Google’s announcement:

What updates are coming this month?

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